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Monday, October 12, 2026
MetaObserver

Toto Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to record-breaking achievements in F1

Toto Wolff is in final negotiations to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6 billion – a record for a Formula 1 squad – after McLaren was appraised at £3.5bn in a change of ownership structure in September.

The Austrian executive, who holds one-third of Mercedes F1, would sell a shareholding approximately 5%.

Wolff, aged 53 will remain as team principal and CEO if the sale goes through.

Ownership Structure

Remaining partners in the team are Mercedes and industrial group Ineos, who each also own a third of the enterprise.

A Mercedes spokesperson stated: "We are providing no comment on the matter. The management structure of the team stays unaltered, and each shareholder are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Growth

The deal signifies a significant increase in worth of the Mercedes team since Ineos Group bought its share for £208m in 2022.

This surge reflects the expansion in market values of Formula 1 outfits in the past few years due to the growing popularity of the sport globally.

This trend was evident with the box-office performance of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and earned more than $630m (£458m) at the box office.

It is Pitt's most successful film and the highest-earning sports film ever released.

Present Standings

The Mercedes team are runner-up in the team standings, trailing McLaren, with three Grands Prix remaining this season.

Their lead driver George Russell has secured victory in two of the 21 races this year and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

By

Ryan Mack

A tech journalist and digital anthropologist focusing on the societal impacts of emerging technologies and online communities.

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