In a recent appearance, star Jude Law remarked he had no concerns about backlash for portraying Vladimir Putin in a new film. This production, however, may align too neatly with the mythologized image circulated by official channels that, within Russia, it functions as a compliment instead of a critique.
Over a long period, the Kremlin and its entertainment industry have collaborated to craft a made-to-measure version of Putin. This character is a political superhero without age or mistakes, a former spy reframed as a local 007 who always knows beyond what he shows.
“Domestically, the manufactured Putin has long eclipsed the real one.”
A notable instance is a TV series released last October, helmed by a Kremlin supporter. The protagonist is a invented security officer selected by fate to “save” the nation from chaos. Although he is called a different name, the implication is unmistakable: the hero must be a known figure from the secret services.
Western portrayals frequently result in reinforcing this same narrative instead of undercutting it. An adaptation based on a bestselling satirical novel sets out to subvert the leader's mythology by framing him not as a cause but as a symptom, shifting the narrative weight to the political machinery around him.
In the film, the president is presented as having been chosen by influential figures to stabilise the country because he is “a fit former intelligence agent”. The oligarchs approach him and practically plead him to take the top job. His response is that he would prefer to rule from the shadows, desiring permanent power.
This tale is the Kremlin’s export myth: the cool, reluctant strategist guided by fate. In reality, these events took place.
Nobody ever begged Putin to take the job. The presidency was effectively a casting call with many candidates. At the centre to the selection stood a powerful businessman from the Yeltsin era who expected to run the state in practice.
“They didn’t need a strong candidate, they needed someone malleable, someone who would follow instructions.”
Experts agree that the image of Putin as a powerful KGB spy was constructed retrospectively. Claims about his “recruitment work” in Dresden fall apart under examination. In essence, he handled paperwork and routine duties, a low-level clerk not involved with field operations.
Curiously, the move to framing him as a “007” may in part have been inspired by Daniel Craig’s debut as 007. His harder version prompted local outlets and online audiences to draw visual parallels with Putin. Mashup posters swapping the actor's likeness with his appeared on Moscow streets, feeding the increasing trend to frame him as a local secret agent.
With Jude Law, an actor popular with viewers there, the Kremlin will not miss the chance to portray this choice as a minor diplomatic triumph. Its omission of mass protests, the political rivals, or prominent activists in the story, despite covering the past decade, is a pleasant bonus for state propaganda.
Domestically, Putin is often an omnipotent figure who remains unseen directly. He is hinted at through photographs or orders from on high. In this new film, he finally acquires a famous actor's visage—one that could unintentionally validate the very myths it might seek to question.
A tech journalist and digital anthropologist focusing on the societal impacts of emerging technologies and online communities.