Michael Jeffrey Jordan, as he cordially introduced himself in a federal courtroom on Friday, admitted that his drive to win and novelty within the sport emboldened his push for 23XI Racing to confront Nascar over alleged violations of competition laws.
Jordan shared operational insights of his racing venture, revealing he invested $40m of his personal wealth into the Cup Series operation co-founded with partner Polk and driver Hamlin.
“It fell to someone to act,” Jordan stated in the Charlotte courtroom. “As a newcomer, I had no fear. I felt I could challenge Nascar in its entirety. I felt as far as the sport it needed to be looked at from a different view.”
The heart of the case involves the end of a 2016 agreement where Nascar provided each team a “charter”. The concept is similar to other major leagues with separately owned franchises, like the Charlotte Hornets or the NFL’s Panthers. This deal was set to expire in 2024 when Nascar insisted on charter membership renewals.
Jordan was on the witness stand for about sixty minutes and exited the courthouse to pandemonium, with fans and media vying for a view or a photo of the global icon.
Jordan’s 23XI is leading the full-court press along with another racing team for Nascar to overhaul a operating model Jordan contended is unlawful to keep two hands on the wheel.
For Jordan and and a fellow team representative, who testified before Jordan, are details from September 2024. She recounted a hectic and tense period where the racing circuit informed teams they had to sign a contract extension. This agreement spanned over a hundred pages detailing pay for chartered teams and a guaranteed entry in every race.
Jordan explained that his team and its ally concluded their sole viable path was to decline to sign that 112-page package and take the issue to court. The other 13 organizations agreed to the terms.
Jordan and co-owner Denny Hamlin reached out to Nascar about potential amendments or extension options. Nascar refused to engage, according to his testimony.
But in the end, the resistance against what he saw as a unsustainable system was driven by the usual bottom line for Jordan: Winning.
“Hamlin persuaded me adding a third car improved our chances to win,” he said, noting that he purchased another franchise late in 2024 for $28 million despite the uncertainty. “So I took the plunge.”
Gibbs described her request for permanent charters, which she said a written letter to Nascar. She testified the timing of the signature deadline didn’t sit well.
She said, Joe Gibbs first attempted to call and persuade Nascar against forcing signatures, but Nascar’s leader declined the request.
“Don’t do this to us,” Gibbs recounted Joe Gibbs told Nascar’s executives. She said France replied, “Whether I have 20 charters, that’s what I have. If I have 30, I have 30.”
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